YOU

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Pillar Four (4) of the customer's decision: YOU. It's a triple you. Your brand, your dealership, and you. Cover all the intangibles, communicate confidence, demonstrate expertise, tell customer success stories. Establish yourself as the trusted expert. 

Reflection and Discussion:

Do you tell stories to your customers? Can you think of a time when one of your customers solved a HUGE PROBLEM? What happened?

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