I was a life-long car guy.
I spent my entire professional career in automotive retail sales. I know all the tricks, all the games, the good, the bad, and the ugly - and it was a problem. Well, it was my problem.
Like most, I got into the car business by accident. I my case I was newly married, kid on the way, desperate to be a good provider for my family. And I spent YEARS trying to come to terms with the fact that I was now a car salesman. Remember, before I became a salesman, I was a customer, and I had all the same distrust of dealerships and salespeople that you have now.
About five years into my sales career, I was seeing success but it still didn't feel right. Something was off. Then I had a major realization that set me on the path to founding this very organization. It was a bombshell realization that changed my entire perspective. I wasn't struggling anymore. I started seeing more and more success, and I started helping others see success. Our customers were happier than ever. They were loving the process.
Maybe it's obvious to you, but the realization that changed my life was this:
I spent my entire professional career in automotive retail sales. I know all the tricks, all the games, the good, the bad, and the ugly - and it was a problem. Well, it was my problem.
Like most, I got into the car business by accident. I my case I was newly married, kid on the way, desperate to be a good provider for my family. And I spent YEARS trying to come to terms with the fact that I was now a car salesman. Remember, before I became a salesman, I was a customer, and I had all the same distrust of dealerships and salespeople that you have now.
About five years into my sales career, I was seeing success but it still didn't feel right. Something was off. Then I had a major realization that set me on the path to founding this very organization. It was a bombshell realization that changed my entire perspective. I wasn't struggling anymore. I started seeing more and more success, and I started helping others see success. Our customers were happier than ever. They were loving the process.
Maybe it's obvious to you, but the realization that changed my life was this:
"Selling cars is a professional service, with the purpose of helping to guide others through the process of making a big decision."
For me, that realization changed everything. My job went from:
"how can I get these customers to buy a vehicle from me"
to
"how can I help these people understand their options, so they can confidently arrive at a decision."
Some of you are rolling your eyes thinking "great, a salesman that saw the light, what else is new." And I get that!
For those of you that find the difference compelling, a DealershipLife referral can get you connected with people who can help. When you're buying a vehicle, you're acquiring a high ticket item a fair market price. In dealership world, that high ticket item includes a person.
Just like any other professional service, that person is there to help you through the decision, and then complete the agreement. The only reason you wouldn't want this service is if you so distrust and dislike the person representing your high ticket item, that you come to the conclusion you'd rather do it without them. And yes, the car business has historically messed this up. With few exceptions, we deserve the bad press.
That's where a DealershipLife referral can help you - by ensuring you get connected with the right person from the very beginning. Everyone in our network has been trained to forget about selling you a vehicle, instead they'll help guide you through the process of making this big purchase decision.
In case you're wondering, NO, we do not get paid for giving these referrals. That would defeat the whole purpose of building this system based on trust and transparency! In marketing this system to salespeople and dealerships, the message was unavoidably noticed by some prospective buyers. So we built a system to help get them connected to professional salespeople who know how to do it right.
See, our core belief is that everyone who buys a car has a right to the personalized, individual attention of a professional sales consultant to help guide them through the process of making a big decision. We also believe that dealerships at their best, are the best thing ever for prospective buyers. The business of our business is people. If we can't be really good at that, why else are we here?
"how can I get these customers to buy a vehicle from me"
to
"how can I help these people understand their options, so they can confidently arrive at a decision."
Some of you are rolling your eyes thinking "great, a salesman that saw the light, what else is new." And I get that!
For those of you that find the difference compelling, a DealershipLife referral can get you connected with people who can help. When you're buying a vehicle, you're acquiring a high ticket item a fair market price. In dealership world, that high ticket item includes a person.
Just like any other professional service, that person is there to help you through the decision, and then complete the agreement. The only reason you wouldn't want this service is if you so distrust and dislike the person representing your high ticket item, that you come to the conclusion you'd rather do it without them. And yes, the car business has historically messed this up. With few exceptions, we deserve the bad press.
That's where a DealershipLife referral can help you - by ensuring you get connected with the right person from the very beginning. Everyone in our network has been trained to forget about selling you a vehicle, instead they'll help guide you through the process of making this big purchase decision.
In case you're wondering, NO, we do not get paid for giving these referrals. That would defeat the whole purpose of building this system based on trust and transparency! In marketing this system to salespeople and dealerships, the message was unavoidably noticed by some prospective buyers. So we built a system to help get them connected to professional salespeople who know how to do it right.
See, our core belief is that everyone who buys a car has a right to the personalized, individual attention of a professional sales consultant to help guide them through the process of making a big decision. We also believe that dealerships at their best, are the best thing ever for prospective buyers. The business of our business is people. If we can't be really good at that, why else are we here?