Three Things Close
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I need a better deal!
Mr. Buyer, if I could do these three things, I guarantee you'd be signing up right now -
In the marketplace, you get to choose two of the three. No matter type of store you work at, and what your policies are, you can only do two of the above three things. Your customers need to understand this before they'll buy from you.
Mr. Buyer, if I could do these three things, I guarantee you'd be signing up right now -
- It was the best price online
- It was the nicest car (or, for new vehicle, the best experience) you've ever seen
- There was a big discount!
In the marketplace, you get to choose two of the three. No matter type of store you work at, and what your policies are, you can only do two of the above three things. Your customers need to understand this before they'll buy from you.