4/20/20
We're joined by Curtis Meyer from Cox Auto Inc
We think things are trending up again (2:30) \
The Cox Conspiracy Theories (5:50)
Our position on reconditioning, and the struggles between the service/recon dept and the pre-owned sales dept (10:45)
Some Coronavirus strategy (18:00)
GMF is holding a lot of inventory and we feel like pre-owned is going to be huge for the rest of the year (21:00)
Does quality stand out in the online environment? More leads vs better sales conversion (23:30)
Choosing quality attracts/retains good salespeople. Ben’s manifesto on why customers deserve good salespeople (27:20)
Everybody thinks they’re doing it right, even if they’re not (30:00)
Are the “Millennial Managers” more interested in quality, and taking care of the customer? (31:30)
Auction purchase strategy - cheap ones, are the nice ones? (33:30)
Is CPO worth it? 36:00
What’s it take to get ownership to buy into CPO? (43:50)
We talk about males and females in the car business. Sexism, etc. Yikes. (48:30)
​We talk about the hard times, and how to climb out of the hole (53:00)
​Trade expectation for appreciation, stay positive and move forward (55:00)