Anyone ever had the unique experience of having their job announced as "available" during the morning sales meeting?
"So we're hiring for a used car manager. If anyone knows a qualified candidate, let me know."
That's what happened to me today. It wasn't entirely unexpected, as I had recently made our plans known - that we're hitting the road for a 4-week magical tour of mystery to uncover the greatness that is American Automotive Retail, and then to fulfill a life-long dream of launching a startup in an industry I love.
I've wanted to be a sales educator for years. I'm in it to change lives.
The income difference between 8 cars and 15 cars a month is an absolutely LIFE-CHANGING amount of money. The confidence that pours forth from a truly professional and successful sales consultant spills over to others with LIFE-CHANGING results. The ability to guide others through the process of making big decisions is a LIFE CHANGING skill to have acquired.
I fell into the car business by accident, out of sheer necessity. I struggled for years to accept it on my terms, but only through the process of teaching others and serving the needs of others did I discover the mindset and methods required to achieve massive success in car sales, and in life.
Though I started by accident, I'll be leaving automotive retail on my terms - not to abandon it for something perceived as "better," but to help bring greater understanding to an industry plagued for decades by negative press and unfair assumptions, stuck with the unshakable stigma of scum-bag syndrome.
All you would-be buyers that still think you're getting taken, you can shake your heads sadly at this point and chuckle at the misguided ramblings of a washed-up used car salesman on damage control.
"What a worthless mission," right??
That's fine - things go much more like they've been going, and all you'll be left with is a "buy it now" button and a delivery driver. Forget about the hospitality, the selection, the freedom to look and feel, touch and smell, the little perks, the excitement, the thrill of instant gratification, or the joy of being understood, of genuine human connection. That will all be gone.
Me? I'm out to improve the lives of salespeople and to help preserve all the best things about the industry I love.
See you on the other side!
Benjamin Dykstra - Sales Educator, team learning facilitator, on a mission to improve the lives of salespeople and change the public perception of automotive retail.